STRIVING FOR GREATNESS
OUR MISSION
Since 1992, the 411 Brand has been dedicated to empowering youth through innovative programming in education, entertainment, and athletics. Our mission is to connect young people with successful individuals, providing the guidance and inspiration they need to achieve their own success.
OUR IMPACT
As we reflect on the progress made this year, we are proud to share the significant impact that our 411 Brand Programming has had across Metro Atlanta. Through our engaging and culturally relevant programs, we have reached over 850 students in Atlanta and the surrounding areas. Each program is thoughtfully designed to resonate with today’s youth, ensuring we stay connected with what they are eager to learn.
To visually showcase the breadth of our reach, we've created a heat map highlighting the diverse communities our students come from throughout Metro Atlanta. This map demonstrates our commitment to making a meaningful impact in neighborhoods across the region, bringing opportunities and support to students regardless of their location.
The 411 Brand Saturday School offers young people a safe, recreational, and engaging environment during non-school hours, where they can participate in high-quality programming and explore alternative learning opportunities. For more than three decades, The 411 Brand has been a beacon of hope and opportunity for Atlanta’s youth. By providing a safe, recreational, and engaging environment during non-school hours, we empower young people to thrive through innovative, high-quality programming and alternative learning opportunities. Whether exploring creative expression, building essential skills, or unlocking untapped potential, our students discover a place where they can grow, explore, and shine.
Our newly launched 411 Brand Saturday School Program allows students to immerse themselves in two programs per semester based on their passions and interests. Offerings include Financial Literacy, Basketball, Film & Drone, Music, Business Marketing, and more. Each program culminates in a meaningful outcome, co-created with our dedicated students and staff, showcasing the transformative impact we continue to make across the city.As we prepare to showcase our vision to the world, we’ve partnered with Atlanta-based marketing agency Fitzco to highlight our 30+ year journey in youth development across the city. This project, developed in collaboration with our Saturday School™ students and staff, paints a vivid picture of our commitment and impact.
FLAG FOOTBALL SPRING 25
The 411 Brand Flag Football Academy is a structured yet fun environment that teaches the fundamentals of football to boys & girls GRADES 1-3 interested in the sport. Each week, students will learn how to practice and go through various drills to help them become a better flag football player. We will also have various in program scrimmages throughout the semester. Starting in 2025, we will offer our 411 Brand Flag Football League to students in the Metro Atlanta area.
Our 411 Brand Afterschool Sports Programs are specifically designed to teach your children not only the fundamentals of the sport but also valuable life lessons they can carry into their everyday lives. As we enter our 11th year in partnership with My After School Program, we’ve witnessed remarkable growth. We currently offer programming at five elementary schools in the Midtown and Buckhead communities, providing soccer, lacrosse, basketball, and flag football to students in grades K-5. We take pride in hiring high-quality instructors who are passionate about both teaching children and the sports they coach. All of our instructors have competed professionally or at the collegiate level in the sport they are instructing.
STAY UP TO DATE ON THE 411
This summer, our 411 Brand Mass Media Program engaged over 100 high school and middle school students across Metro Atlanta. Our goal was to deliver a unique and high-quality learning experience for students passionate about Mass Media. Participants explored various aspects of the industry, including filming, scriptwriting, storyboarding, photography, and the use of drone equipment.
A highlight of the program was a visit to Shadowbox Studios, a world-class production facility in the heart of Atlanta. During this visit, students had the opportunity to meet with producers, showrunners, set designers, and other industry professionals, gaining invaluable insights into the business of film.
Grow their Creative Confidence
Our 411 Brand™ Programs are designed to give young people a safe, recreational, fun, productive space during non-school hours where they can engage in quality programming that will provide alternative learning opportunities.
Join our Team as a Youth Development Instructor
The 411 Brand is looking for passionate and dedicated individuals to join our team as Youth Development Instructors. We are seeking professionals who are eager to inspire and guide the next generation through our programs in athletics, education, and the arts.
As a Youth Development Instructor, you will have the opportunity to:
**Make a Difference:**
Empower young people by sharing your expertise and helping them develop valuable skills in your field.
**Teach and Inspire:**
Lead engaging, hands-on sessions that resonate with today’s youth and nurture their interests.
**Shape the Future:**
Be part of a team that is committed to bridging the gap between successful individuals and aspiring young people, fostering their growth and success.
We are looking for instructors with experience in coaching, teaching, or the arts, who have a passion for working with youth. If you’re ready to make a lasting impact in your community and contribute to the development of the next generation, we would love to hear from you!
